What is a Marketing Plan and the most important thing for its elaboration

By gffis 1 month ago

A Marketing Plan is a written document that defines the way in which the company will develop its objectives. It is important that it includes 4 fundamental points: Market Analysis, Objectives, Strategy and Analysis of Results. First of all, in this post, we are going to explain what each one of them consists of for the correct elaboration of our Marketing Plan. The 4 fundamental points of the Marketing Plan 1. Market Analysis The market analysis is the initial step that every company should take into account when making its Marketing Plan.  This analysis requires being rigorous and describing in detail a series of specific aspects: Resources and Budget: Before putting into practice any type of action. It is necessary […]

How to increase your reach with influencer marketing strategies?

By gffis 1 month ago

Word of mouth has always been one of the best ways to get people to buy, or at least consider buying in a particular business. While it’s difficult to get ordinary people to talk about a particular product, getting a group of approximately 100 people to mention a product to the approximately 500 people with whom they frequently interact is quite easy, it’s traditional word-of-mouth which can only be done with correct influencer marketing strategies. What is influencer marketing? An excellent way to avoid the indirect ways of getting hundreds of people to talk about a business or share a product, it is possible to get one or two influencers who have many followers who respect them to talk about […]